Digital Marketing Tips Blog

How To Schedule Social Media Posts Using Zoho Social

How To Schedule Social Media Posts Using Zoho Social

I spend a lot of time talking about scheduling social media posts during my Content Marketing & Social Media training sessions and it's been a huge help to me personally as I like to keep my main social media channels reasonably busy. In this article, I'm going to...

How To Create A Simple Content Marketing Plan + Bonus Template

How To Create A Simple Content Marketing Plan + Bonus Template

We've all been there. Knocking out blog posts and web pages quickly and without really thinking about what we're doing. I've done it and you've done it. We sometimes think that quantity of content is important but it's not really. Quality articles that are well...

20 tools to make managing social media EASY!

20 tools to make managing social media EASY!

This post was updated in January 2018. I’ve removed a few applications that had closed down and added some new ones that I find myself using on a day to day basis. Running social media campaigns for your business or other peoples business can be a very time-consuming...

INFOGRAPHIC: An Enormous Amount Of Email Marketing Stats

INFOGRAPHIC: An Enormous Amount Of Email Marketing Stats

Spam filtering & email archiving specialists EveryCloud have put together an enormous infographic bursting to the seams with email marketing stats. If you're a bit of a stats junky you'll love this and even if you're not there's a bunch of interesting...

One Surefire Way To Increase Your Marketing Email Open Rates.

One Surefire Way To Increase Your Marketing Email Open Rates.

There’s absolutely no point in sending out a regular marketing email if no one opens it. I talk to a lot of companies who spend time sending the same style email out week after week and they generate sub 5% open rates and virtually no clicks. Stop right...

Don’t Forget What You’ve Scheduled On Social Media

Don’t Forget What You’ve Scheduled On Social Media

If you’re a business then scheduling social media posts is a must. It saves loads of time keeps you organised. I’ve written about the benefits of scheduling before and I’m a big fan of it, but… … don’t forget what you’ve scheduled! We’ve all heard about embarrassing...

If Writing Blog Posts Is Boring & Tedious, This May Help.

If Writing Blog Posts Is Boring & Tedious, This May Help.

It's boring and tedious having to plan blog posts when blogging is not your actual job. Blogging is something you know you should be doing more of but it's hard work and you're not a writer. When I talk to companies about blogging the planning side is...

Making Your Phone Number Mobile Friendly

Making Your Phone Number Mobile Friendly

During my SEO and Web Writing training sessions I spend quite a lot of time talking about making websites and content more mobile friendly and one really easy and very quick improvement you can implement is to make your phone number mobile friendly....

What To Include On Your Ecommerce About Us Page

What To Include On Your Ecommerce About Us Page

Let’s face it most ‘About Us’ pages are awful! They’re knocked together as an afterthought because the theory is that they don’t actually sell anything and nobody looks at them. This is a huge mistake.Check your stats. I bet there are people looking at your ‘About Us’...