In House Email Marketing & MailChimp Training UK Wide & In Birmingham, Manchester and CardiffUnderstand MailChimp. Improve open rates & click through's.
Improve your MailChimp & Email Marketing skills with a comprehensive day of training.
The day focuses on the four core sections within MailChimp; Lists, Templates, Campaigns and Reports.
We’ll spend time looking at list management, email copywriting, A/B testing and segmentation. The day finishes off with a session on tracking and reporting results.
At the end of the training you’ll be able to put the techniques learnt into practice and increase open rates, click through’s and make the most out of your mailing list.
You’ll learn the following
Is Email Marketing Still Worthwhile?
A look at the reasons why email marketing is still a very powerful tool that can drive results. We’ll also look at a few different types of email newsletter.
Learn how MailChimp can help you generate better results from your email marketing. We’ll also take a quick look around the main dashboard.
Setting Things Up & Making A Plan
We’ll spend some time defining goals, looking at the legal side of mass email & putting together a plan.
Building Your List
Learn how to entice the right customers onto your mailing list. We’ll look at a number of techniques that can improve sign up rates.
Mailchimp List Management
An in-depth look at how to manage email lists within MailChimp. This includes importing, exporting and archiving lists and a section on managing custom data within MailChimp.
Customising Sign Up Forms, Autoresponders And Notifications
Learn how to make sure the web pages your visitors go to during the signup process are branded and contain your own text. You’ll also find out how to customise your thank you emails and sign up forms.
Segmenting Your Mailing List
Are you sending the same email to everyone? Learn how to segment your list so you can target customers with the appropriate email.
We’ll look at Subject Lines, From names and the main body of the email learning ways to improve click through’s and open rates. This section includes lots of examples of great email marketing.
Learn how using templates can save time & ensure all your emails are mobile friendly. We’ll also look at some must have sections like social media follows & contact information.
Creating Campaigns & A/B Testing
An in-depth look at the email editing features. We’ll also walk through the various options available when creating campaigns & learn how to schedule them for later. Includes introduction to A/B testing.
Measuring & Tracking Results
Learn how to connect Google Analytics to your email campaign to track click through’s and results.
Reporting & Measuring Results
A look at how to use MailChimps in-built reporting system to track the effectiveness of campaigns. We’ll also look at how to track campaigns in Google Analytics.
A quick look at the various email automation features within MailChimp and how to use them effectively.
What else do you get ?
+ LIFETIME access to my Online SEO & Marketing guide
+ Email/phone support in case you have more questions.
+ Certificate of Participation for you Continuing Professional Development (CPD) folder (on request).
How is the training presented?
Its informal. I don’t stand there with a power point presentation telling you stuff! I try to relate the information directly to your industry. I can also present the training as a seminar for small groups or organisations.
How long does it last?
The session lasts around 4 – 5 hours, sometimes a little longer but you’ll have me for most of the day.
Where does the training take place?
I can come to you and provide the training in-house. If I come to you I cover the whole of the UK including London. If you come to me I have access to office locations in Birmingham, Cardiff and Manchester.