Sessions Last Around 4 -5 Hours
Includes slides & downloads
1-2-1 & Group Tutor Led Training
Support & Online Follow Up Sessions If Needed
Learn how to improve your website. Make it work for your business.
If you want to take your website and content to the next level then my one-day Search Engine Optimisation (SEO) training course is for you.
Whether you’re a business owner, web editor or member of the marketing team, I will give you the skills to help improve your website’s search rankings.
SEO needn’t be difficult or confusing. I guarantee you will leave my course with confidence and a set of skills that will make a difference. I teach my students how to create a well targeted and promoted website with a great user experience.
Delivered with your website/agency in mind, my course covers:
- How search engines work and what they think of your website
- All the SEO basics including what Titles & Tags you need.
- How to research and correctly utilise keywords/phrases and search intent.
- How to create content that Google and your visitors will love
- Do links still matter? Learn how to put a linking strategy in place.
- Plus much more. The session is built so there’s plenty of time for questions.
This session lasts around four to five hours and can be delivered one-to-one or to groups anywhere in the UK. I deliver informal and interactive training, using live examples and make the course content relate to you and your business or agency.
Training Provided For
SEO Training Course Outline
Understanding Search Engines and What is SEO
Learn how the search engines find your pages, what they read and what you need to do to attain better rankings. I’ll also help you understand exactly what SEO is and what it means to your website.
Search Engine Optimisation techniques
We look at title and description tags, explain what they are and how to write them. This section covers all the tags, titles and headers you need to create a better performing website.
Researching keywords and phrases
You’ll learn about keywords, phrases and long tail keywords plus I’ll show you tools that can help you pick the best key phrases. You’ll also learn about how to build search intent into your content.
Creating search and user-friendly content for your website
A look at online copywriting and how to create search and user friendly content the converts into leads and sales. This section also looks at internal navigation and URL structure.
Links and link building – the right and wrong ways explained
Discover the right way to deal with links and more importantly you’ll learn what not to do
Local SEO & Google My Business
I’ll show you how to take advantage of the explosion in local search and get listed for local searches.
Advanced SEO techniques
I’ll make you aware of rich snippets, schemas and other advanced techniques so you can work with your web developer to create a better performing website.
Measuring and tracking your visitors with Google Analytics
You’ll learn how to track your visitors, figure out what they are up to on your website and why they leave!
Using Google Search Console
We’ll have a look at the free tools from Google that will help you spot problems with your website.