Sessions Last Around 4 -5 Hours
Includes slides & downloads
1-2-1 & Group Tutor Led Training
Support & Online Follow Up Sessions If Needed
Boost your Google rankings. Learn techniques to increase traffic.
If you want to take your website and content to the next level then my one-day Search Engine Optimisation (SEO) training course is for you.
Whether you’re a business owner, web editor or member of the marketing team, I will give you the skills to dramatically improve your website’s search rankings across a range of search engines.
SEO needn’t be difficult or confusing. I guarantee you will leave my course with confidence and a set of skills that will make a difference. I teach my students how to create a well targeted and promoted website with a great user experience.
Apply my learnings and your website will begin to appear on the first page of Google searches within weeks.
Delivered with your website in mind, my course covers:
- How search engines work and what they think of your website
- SEO techniques to improve your search ranking
- How to research and correctly utilise keywords/phrases
- Getting the right title for your website
- How to create content that Google and other search engines will simply love
- How to use links from other websites to boost your search rankings
- How to bring social media and public relations into your SEO strategy
- Plus much more.
You’ll also recieve ongoing email support, and on request a certificate of attendance to add to your personal development folder.
This session lasts around four hours and can be delivered one-to-one or to large groups anywhere in the UK and also online to English speaking countries. I deliver informal and interactive training, using live examples and make the course content relatable to you and your business.
Hit Play To Learn More About My SEO Training
SEO can be seen as a dark art, a bit mysterious. It needn’t, and on my course, I’ll help you to understand that it mostly boils down to a combination of simple actions and a little bit of technical skill.
SEO Training Course Outline
Understanding Search Engines and What is SEO
Learn how the search engines find your pages, what they read and what you need to do to attain better rankings. I’ll also help you understand exactly what SEO is and what it means to your website.
Search Engine Optimisation techniques
We look at title and description tags, explain what they are and how to write them. This section covers all the tags and headers you need to create a better performing website.
Researching keywords and phrases
You’ll learn about keywords, phrases and long tail keywords plus I’ll show you tools that can help you pick the best key phrases.
Creating search and user-friendly content for your website
A look at online copywriting and how to create search and user friendly content the converts into leads and sales. This section also looks at internal navigation and URL structure.
Links and link building – the right and wrong ways explained
Discover the right way to deal with links and more importantly you’ll learn what not to do
Local SEO & Google My Business
I’ll show you how to take advantage of the explosion in local search and get listed for local searches.
Advanced SEO techniques
I’ll make you aware of rich snippets, schemas and other advanced techniques so you can work with your web developer to create a better performing website.
Measuring and tracking your visitors with Google Analytics
You’ll learn how to track your visitors, figure out what they are up to on your website and why they leave!
Using Google Search Console
We’ll have a look at the free tools from Google that will help you spot problems with your website.