SEO Training Course for Marketing Teams
Private, practical SEO training delivered online or in-house across the UK.Learn how to improve search visibility, identify SEO problems and measure what is working.
Sessions Last Around 4 -5 Hours
Includes slides & downloads
1-2-1 & Group Tutor Led Training
Email Support If Needed
Practical SEO training built around your website
Give your marketing team the knowledge and confidence to improve your organisation’s search performance.
This private SEO course explains how search engines discover, understand and rank web pages. We’ll cover keyword research, on-page optimisation, technical SEO, links and measuring performance with Google Search Console.
The training uses examples from your own website wherever possible.
It can be adapted to your team, helping beginners understand the fundamentals while allowing more experienced marketers to explore technical SEO, audits and troubleshooting in greater depth.
By the end of the session, you’ll be able to identify SEO opportunities, prioritise improvements and brief your developers, content writers or SEO agency clearly and confidently.
Sessions last around four to five hours and can be delivered one-to-one or to teams anywhere in the UK. Online sessions are also available.
I deliver informal, interactive training using live examples and tailor the course to your organisation, website and objectives.
SEO Training Course Outline
Understanding how search engines work. What is SEO?
Learn how search engines discover, crawl and index your pages. We’ll look at how Google understands a website, the role of XML sitemaps and robots.txt files and common problems that can prevent important pages from appearing in search results.
What Google wants from your website
Explore how Google defines helpful, trustworthy and people-first content. We’ll look at content quality, experience and credibility, and how to apply these principles to your own website.
On-page SEO fundamentals
Learn how to optimise page titles, meta descriptions, headings, images and page content. We’ll also cover canonical tags, duplicate content, redirects and broken links, explaining when you can make changes yourself and when you may need help from a developer.
Keyword research and search intent
Learn how to research keywords, phrases and questions that are relevant to your audience. We’ll use practical tools to find opportunities and examine the intent behind a search, helping you create pages that give searchers what they need.
Content optimisation for search and conversions
Learn how to create clear, useful content that performs well in search and encourages visitors to take action. We’ll cover page structure, calls to action, internal links, topic clusters and evergreen content that continues to support your marketing.
Core Web Vitals
Understand Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. We’ll look at how to identify performance problems, what the reports mean and how to have a more productive conversation with your developer.
Structured Data
Discover how structured data helps search engines understand the information on a page and can make certain content available for enhanced search features. We’ll examine relevant schema types and create an example based on your website.
Links and link building
Understand how internal links, external links and backlinks affect search visibility. We’ll examine link quality, identify realistic opportunities to earn useful links and discuss the tactics that can do more harm than good.
Local SEO & Google Business Profile
Learn how to optimise your Google Business Profile, improve local relevance and make your website more useful to people searching within your target area.
Measuring and tracking results
Learn how to connect SEO activity with your goals. We’ll discuss the measurements that matter, including visibility, relevant traffic, enquiries and conversions.
Using Google Search Console
Use Search Console to find opportunities, diagnose indexing problems and monitor the search health of your website. We’ll explore queries, landing pages, indexing reports, sitemaps and Core Web Vitals.
“Wow! What a productive day we spent learning all about SEO with Jon. He came to our office and gave a fantastic overview to a group of marketers with varying experience levels with SEO. I would highly recommend his 1-day training course.”
Pricing
Private session at your office - £550
Any number of people. Price is for most of mainland UK & Wales inc London - Please get in touch for a quote if you're in Scotland, the very north of England, East Anglia, South East or Devon & Cornwall
Private online sessions
1 person - £195
2 - 4 people - £297
5+ people £395
(online sessions inc video recording)
Get a quote or ask a question
“I would just like to say how excellent the SEO training service that you delivered was. It was a refreshing change to have things explained in layman’s terms instead of too much technical baffle. Jon helped us no end to understand what it is we have to do to optimise our websites and provided an excellent package to help us along our way. I would quite happily recommend him to anybody wanting to learn about marketing on the internet.”
Testimonials
“After receiving three days of training by Jon on understanding google search console, google analytics and how to create relevant content for our website we are now confident as a team to take things in our own hands and handle our own SEO in house.
We found all information provided by Jon easy to digest (as you can understand how technical things can be in regards to SEO) – Would highly recommend the training courses Jon offers to everyone that wants to have a clear understanding of SEO.”
“I contacted Jon at JTID after deciding to undertake the SEO work on our websites instead of employing an expensive web marketing company. Besides the 1 day course being competitively priced, Jon was happy to answer all of my queries on the phone prior to commencing with the course.
On the day of the course, Jon arrived on-time and was happy to recap over all of the topics that we had discussed in depth and continues to offer post-course advice which is invaluable to us.
When conducting the course, Jon never rushed through the SEO training and asked if I understood the information before progressing to another topic.
I strongly recommend JTID to anyone wishing to update their website. We have gained a much needed insight into SEO with Jons help and will be booking further courses with Jon in the future!”
“I just wanted to send you a quick email to say thank you for the great training day the other week! It was super insightful, and the team has already started to think about how we can implement what we learned to devise our own SEO strategy.”
“Thanks Jon for a great training session, my colleague and I both felt like we learnt so much information in just one day. It was great that you had done so much background research on our website before you visited, and you provided us with a very comprehensive action plan and set of ideas going forward. We both feel much more confident in writing content and ensuring it all helps our SEO. Thanks again!.”
“As the owner of a small social enterprise trying to maintain her own website, and a complete novice when it comes to SEO, I was completely mystified and somewhat daunted by the task, but Jon’s clear presentation and patient explanations of the various approaches to improving my search engine visibility not only made it seem possible but I actually found the whole process fascinating!”
FAQs
Does the course include technical SEO?
Yes. I cover technical subjects including crawling and indexing, canonical tags, redirects, XML sitemaps, robots.txt, structured data and Core Web Vitals. Everything is explained in practical language, with examples from your own website wherever possible.
Can the training be tailored to our website?
Yes. The sessions work best when they have the right context. I’ll review your website before the training, make notes and use relevant examples from your pages during the session.
Is it suitable for teams with different levels of experience?
Absolutely. I can adapt the session for complete beginners, experienced marketers or teams with mixed levels of SEO knowledge. If developers are attending, we can explore some of the technical subjects in greater depth.
What should we send you before the training?
Your website address and a short list of your objectives, questions or current SEO problems are usually enough. Search Console or Analytics reports can also be useful, but do not worry if you do not have them.
Can the training be delivered online or at our office?
Yes. I can deliver the course at your office or online. Online delivery can work particularly well for remote teams based in different locations.
What is the difference between this course and your AI Search Optimisation course?
This course focuses on visibility in conventional search engines, including technical SEO, content optimisation and Google Search Console. The AI Search Optimisation course focuses on improving your organisation’s visibility and citations within AI-generated answers. There is some overlap, but each course has a different emphasis.