Understand SEO. Training in Birmingham, Manchester, Cardiff & In HouseCompelling Search Engine Optimisation training for owners, editors & marketers
“Turn your website into something that Google & your customers will love!”
My Search Engine Optimisation (SEO) Training will give you and your staff the ability to make your website search engine friendly and rank higher in Google and all the other search engines.
The training is provided with your website in mind and can be 1-2-1 or presented to small groups at your premises. All training materials are produced at an introductory level so all members of staff will be able to take full advantage of new ideas and knowledge.
This training is perfect for website owners, editors, PR & Marketing teams or anyone who wants to learn the benefits of creating a search engine and user friendly website.
The goal is to show you that SEO is not difficult or confusing. I’ll teach you how to create a well targeted and promoted website with a great user experience that will help increase your rankings.
Google problem? If you think you may be suffering from a Google penalty or are worried about the work an agency has done for you then get in touch straight away and we can look at fixing any issues.
You’ll learn the following during my SEO Training
Understanding Search Engines & What is SEO
Learn how the search engines find your pages, what they read and what you need to do to attain better rankings. I’ll also help you understand exactly what SEO is and what it means to your website.
Search Engine Optimisation Techniques
We’ll look at title & description tags, explain what they are and how to write them. This section covers all the tags & headers you need to create a better performing website.
Making your website search engine friendly by researching keywords and phrases
You’ll learn about keywords, phrases and long tail keywords plus I’ll show you tools that can help you pick the best key phrases.
Learn how to write fantastic content for your website
A look at online copywriting and how to create search and user friendly content the converts into leads and sales.
Links and link building – the right and wrong ways explained
Discover the right way to deal with links and more importantly you’ll learn what NOT to do!
I’ll show you how to take advantage of the explosion in local search & get listed for local searches.
Advanced SEO Techniques
I’ll make you aware of rich snippets, schema’s and other advanced techniques so you can work with your web developer to create a better performing website.
Protecting Against Penalties
A look at Google Penguin and Panda and how to protect yourself from any Google penalties.
Measuring and tracking your visitors
You’ll learn how to track your visitors, figure out what they are up to on your website and why they leave!
Using Google’s Webmaster Tools
We’ll have a look at the free tools from Google that will help you spot problems with your website.
How to use Twitter, facebook & YouTube to improve your rankings
Lots of ideas on how to use social media for search engine optimisation & driving direct traffic to your website or blog.
You’ll also receive a glossary of terms to help you understand all the different phrases and acronyms used in the SEO world.
What else do you get ?
LIFETIME access to my Online SEO & Marketing guide
Email/phone support in case you have more questions.
Certificate of Participation for you Continuing Professional Development (CPD) folder.
How is the training presented?
Its informal. I don’t stand there with a power point presentation telling you stuff!
I try to relate the information directly to your website and industry.
I can also present the training as a seminar for small groups or organisations.
How long does it last?
The session lasts around 4 hours, sometimes a little longer but you’ll have me for most of the day.
Where does the training take place?
I can come to you or you to me. If I come to you I cover the whole of the UK including London.
Ask For A Quote
Training & Workshops Provided For
After receiving three days of training by Jon on understanding google search console, google analytics and how to create relevant content for our website we are now confident as a team to take things in our own hands and handle our own SEO in house.
We found all information provided by Jon easy to digest (as you can understand how technical things can be in regards to SEO) – Would highly recommend the training courses Jon offers to everyone that wants to have a clear understanding of SEO.Mohammed Ahmed
I would just like to say how excellent the SEO training service that you delivered was. It was a refreshing change to have things explained in layman’s terms instead of too much technical baffle. Jon helped us no end to understand what it is we have to do to optimise our websites and provided an excellent package to help us along our way. I would quite happily recommend him to anybody wanting to learn about marketing on the internet.Jackie Bird, Sales & marketing Manager Central Profiles Laser Cutting
I contacted Jon at JTID after deciding to undertake the SEO work on our websites instead of employing an expensive web marketing company. Besides the 1 day course being competitively priced, Jon was happy to answer all of my queries on the phone prior to commencing with the course.
On the day of the course, Jon arrived on-time and was happy to recap over all of the topics that we had discussed in depth and continues to offer post-course advice which is invaluable to us.
When conducting the course, Jon never rushed through the SEO training and asked if I understood the information before progressing to another topic.
I strongly recommend JTID to anyone wishing to update their website. We have gained a much needed insight into SEO with Jons help and will be booking further courses with Jon in the future!Rob Wellings, Krowl Architectural Ironmongery Ltd
As the owner of a small social enterprise trying to maintain her own website, and a complete novice when it comes to SEO, I was completely mystified and somewhat daunted by the task, but Jon’s clear presentation and patient explanations of the various approaches to improving my search engine visibility not only made it seem possible but I actually found the whole process fascinating!Penny
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