Search Engine Optimisation & Content Marketing Training Course

Private In House, Birmingham, London, Manchester, Cardiff & UK Wide.

Everything a marketer & website owner needs to know about web content.

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Sessions Last Around 4 -5 Hours

Includes slides & downloads

1-2-1 & Group Tutor Led Training

Email Support If Needed

Search Engine Optimisation & Content Marketing Training Overview

This one-day course is designed for marketers, agencies and website editors.

The goal is to give you the skills to create useful content for your visitors that ranks well in the search engines.

This session will also help you ask the right questions of your web developer or marketing/SEO agency.

What you take away from this course:

  • Understand what Google wants from your website
  • How search engines work and what they think of your website
  • SEO best practice including all the titles & tags.
  • How to research keywords/phrases and understanding searcher intent.
  • Copywriting for content that Google and your visitors will love
  • Do back links still matter? Learn how to put a linking strategy in place.
  • Monitoring and tracking the results of your efforts.
  • Plus, much more. The session is built so there’s plenty of time for questions.

This session lasts around four to five hours and can be delivered one-to-one, or to groups anywhere in the UK. Remote sessions are also available.

I deliver informal and interactive training, using live examples and make the course content relate to you and your business or agency.

“Thanks Jon for a great training session, my colleague and I both felt like we learnt so much information in just one day. It was great that you had done so much background research on our website before you visited, and you provided us with a very comprehensive action plan and set of ideas going forward. We both feel much more confident in writing content and ensuring it all helps our SEO. Thanks again!.”

Jennifer Szczepaniak Sloane from Laser Quantum

“After receiving three days of training by Jon on understanding google search console, google analytics and how to create relevant content for our website we are now confident as a team to take things in our own hands and handle our own SEO in house.

We found all information provided by Jon easy to digest (as you can understand how technical things can be in regards to SEO) – Would highly recommend the training courses Jon offers to everyone that wants to have a clear understanding of SEO.”

Mohammed Ahmed

Kangs Criminal Defense Solicitors

“I just wanted to send you a quick email to say thank you for the great training day the other week! It was super insightful, and the team has already started to think about how we can implement what we learned to devise our own SEO strategy.”

B - Manchester

LinkedIn SEO Training Testimonial


Private session at your office - £495

Any number of people. Price is for most of mainland UK & Wales inc London - Please get in touch for a quote if you're in Scotland, the very north of England, East Anglia, South East or Devon & Cornwall

Private online sessions

1 or 2 people - £195
3+ people - £297
(online sessions inc video recording)

Get a quote or ask a question

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“I would just like to say how excellent the SEO training service that you delivered was. It was a refreshing change to have things explained in layman’s terms instead of too much technical baffle. Jon helped us no end to understand what it is we have to do to optimise our websites and provided an excellent package to help us along our way. I would quite happily recommend him to anybody wanting to learn about marketing on the internet.”

Jackie Bird, Sales & marketing Manager Central Profiles Laser Cutting

Online Content Marketing & SEO Training Course Full Outline

Understanding search engines. What is content marketing & SEO?

Learn how the search engines find your pages, what they read and what you need to do to help them along. We’ll also talk about how content marketing works to generate leads and sales.

What Google wants from your website

Learn about Google’s search rater guidelines and how it can be used to identify content styles and functionality that Google looks for in a website.

An SEO 101 – all the basics

We look at title and description tags, explain what they are and how to write them. This section covers all the tags, titles and headers you need to create a better performing website.

Researching keywords and phrases

You’ll learn about keywords, phrases and long tail keywords plus I’ll show you tools that can help you pick the best key phrases. You’ll also learn about how to build searcher intent into your content.

Creating search and user-friendly content for your website

A look at online copywriting and how to create search and user-friendly content the converts into leads and sales. This section also looks at the internal navigation of your pages.

Selling benefits and features

Both are very important. We look in depth at how to create a benefit out of a feature of your product or service.

Using power and sell words

Discover words that will turn your writing into sales and conversions.

Advanced Content Marketing techniques

A look at Evergreen content that can power your social media and email marketing efforts. We’ll also talk about how to repurpose content into different formats.

Core Web Vitals

A non-technical look at Google’s Core Web Vitals. Understand what they are trying to accomplish and how you may need to change aspects of your website. We’ll talk about Large Contentful Paint (LCP). First Input Delay (FID) and Cumulative Layout Shift (CLS).

Links and link building – the right and wrong ways explained

Discover the right way to deal with links and more importantly you’ll learn what not to do

Local SEO & Google Business Profile

I’ll show you how to take advantage of the explosion in local search and get listed for local searches.

Measuring and tracking results

Now that you have some great content that ranks, how do you prove it generates you leads and sales?

Using Google Search Console

We’ll have a quick look at the free tools from Google. Spot problems and monitor the search health of your website.


“I contacted Jon at JTID after deciding to undertake the SEO work on our websites instead of employing an expensive web marketing company. Besides the 1 day course being competitively priced, Jon was happy to answer all of my queries on the phone prior to commencing with the course.

On the day of the course, Jon arrived on-time and was happy to recap over all of the topics that we had discussed in depth and continues to offer post-course advice which is invaluable to us.

When conducting the course, Jon never rushed through the SEO training and asked if I understood the information before progressing to another topic.

I strongly recommend JTID to anyone wishing to update their website. We have gained a much needed insight into SEO with Jons help and will be booking further courses with Jon in the future!”

Rob Wellings, Krowl Architectural Ironmongery Ltd

“As the owner of a small social enterprise trying to maintain her own website, and a complete novice when it comes to SEO, I was completely mystified and somewhat daunted by the task, but Jon’s clear presentation and patient explanations of the various approaches to improving my search engine visibility not only made it seem possible but I actually found the whole process fascinating!”


Severn Valley Mindfulness