In House SEO Training in Birmingham, Manchester, Cardiff & UK Wide

My Search Engine Optimisation (SEO) Training will give you and your staff the ability to make your website search engine friendly and rank higher in Google and all the other search engines.

The training is provided with your website in mind and can be 1-2-1 or presented to small groups at your premises. All training materials are produced at an introductory level so all members of staff will be able to take full advantage of new ideas and knowledge.

This training is perfect for website owners, editors, PR & Marketing teams or anyone who wants to learn the benefits of creating a search engine and user friendly website.

The goal is to show you that SEO is not difficult or confusing. I’ll teach you how to create a well targeted and promoted website with a great user experience that will help increase your rankings.

Google problem? If you think you may be suffering from a Google penalty or are worried about the work an agency has done for you then get in touch straight away and we can look at fixing any issues.

You’ll learn the following during my SEO Training

Understanding Search Engines & What is SEO

Learn how the search engines find your pages, what they read and what you need to do to attain better rankings. I’ll also help you understand exactly what SEO is and what it means to your website.

Search Engine Optimisation Techniques

We’ll look at title & description tags, explain what they are and how to write them. This section covers all the tags & headers you need to create a better performing website.

Researching keywords and phrases

You’ll learn about keywords, phrases and long tail keywords plus I’ll show you tools that can help you pick the best key phrases.

Creating search & user friendly content for your website

A look at online copywriting and how to create search and user friendly content the converts into leads and sales. This section also looks at internal navigation and URL structure.

Links and link building – the right and wrong ways explained

Discover the right way to deal with links and more importantly you’ll learn what NOT to do!

Local SEO

I’ll show you how to take advantage of the explosion in local search & get listed for local searches.

Advanced SEO Techniques

I’ll make you aware of rich snippets, schema’s and other advanced techniques so you can work with your web developer to create a better performing website.

Protecting Against Penalties

A look at Google Penguin and Panda and how to protect yourself from any Google penalties.

Measuring and tracking your visitors

You’ll learn how to track your visitors, figure out what they are up to on your website and why they leave!

Using Google’s Webmaster Tools

We’ll have a look at the free tools from Google that will help you spot problems with your website.

How to use Twitter, facebook & YouTube to improve your rankings

Lots of ideas on how to use social media for search engine optimisation & driving direct traffic to your website or blog.

SEO Glossary

You’ll also receive a glossary of terms to help you understand all the different phrases and acronyms used in the SEO world.

What else do you get ?

+ LIFETIME access to my Online SEO & Marketing guide
+ Email/phone support in case you have more questions.
+ Certificate of Participation for you Continuing Professional Development (CPD) folder (on request).

How is the training presented?

Its informal. I don’t stand there with a power point presentation telling you stuff! I try to relate the information directly to your website and industry. I can also present the training as a seminar for small groups or organisations.

How long does it last?

The session lasts around 4 hours, sometimes a little longer but you’ll have me for most of the day.

Where does the training take place?

I can come to you or you to me. If I come to you I cover the whole of the UK including London. If you come to me I use office locations in Birmingham, Cardiff and Manchester.