Not Another Marketing Podcast
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Buyer personas. Do they work? A chat with Jim Kraus
Welcome to another episode of Not Another Marketing Podcast and this week we have a fascinating chat lined up for you as we’re diving into the world of buyer personas.
Joining me is the President of the Buyer Persona Institute, Jim Kraus. With years of expertise in the field, Jim is here to guide us through the nuances of understanding, creating, and utilising buyer personas to enhance your marketing efforts.
What are personas? How do we start building them and can ChatGPT can help? We also talk a lot about behavioural personas and if demographic personas are dead.
Connect with Jim
Website
http://www.buyerpersona.com/
LinkedIn
https://www.linkedin.com/in/jimkraus/
Brand conversations with Kate DiLeo
Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta.
Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication.
We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations.
Connect with Kate
Website
https://katedileo.com
LinkedIn
https://www.linkedin.com/in/katedileo/
How Ai is Helping Marketing Agencies with Tim Butler
This week I’m chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He’s also the founder and CEO of marketing consultancy firm Innovation Visual.
Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see’s Ai helping with customer communications and are we all going to lose our jobs!
Retention Marketing Strategies with Josh Tay
In this episode of Not Another Marketing Podcast we're digging into the world of retention marketing with Josh Tay, the General Manager at No Limit Email, a leading retention marketing agency specialising in Direct-to-Consumer E-commerce businesses. We...
Media Buying Unraveled with Mary Ann Pruitt
Welcome to Not Another Marketing Podcast. I've had the pleasure of talking to Mary Ann Pruitt, the President and CEO of Mosaic Media which is a renowned group of media-buying experts and creative strategists who specialise in negotiating, purchasing, and...
What is high quality content with Joe Zappa
Welcome to Not Another Marketing Podcast where I’m talking to Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups etc. This week where talking high quality content and how to do it!
Is Ai going to take your marketing job with Damon Burton
Welcome to Not Another Marketing Podcast where I’m talking to Damon Burton, founder of SEO National who help big and small clients make more from their content. This week we’re talking about if Ai is going to take your content marketing job.
Should I be a podcast guest with Tom Schwab
Welcome to Not Another Marketing Podcast where I’m talking to Tom Schwab the founder and Chief Evangelist Officer at Interview Valet a podcast guest agency. This week we’re talking about if podcast guesting is worth it with a podcast guest!
Writing email campaigns that convert with Monica Badiu
Welcome to Not Another Marketing Podcast where I’m talking to Monica Badiu an email marketing Conversion Copywriter & Copy Coach so this week we’re talking email copywriting.