Not Another Marketing Podcast
Understanding Customer Emotions with Chantal Cornelius

This episode of Not Another Marketing Podcast features a very ’emotional’ conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients.

Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies.

We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources.

Connect with Chantal