Digital Marketing Training for Charities & Non-Profits
Practical, private digital marketing training built around your charity, your audiences and the work your team needs to do.Choose from SEO, AI Search or Mailchimp training, delivered at your workplace or live online. Each session can use examples from your own website, campaigns and communications, helping your team turn the training into practical improvements.
Sessions Last Around 4 -5 Hours
Includes slides & downloads
1-2-1 & Group Tutor Led Training
Support & Online Follow Up Sessions If Needed
Training provided for World Cancer Research Fund, Canal & River Trust, Oxfam, Fortis Living, Hanover, South West Coast Path, Peterborough Diocese, NS&I and more.
Your charity may need to reach supporters, service users, donors, volunteers, funders or partner organisations, often with limited time and resources. Generic commercial examples do not always reflect those challenges.
I provide focused training for charity marketing, communications, fundraising and digital teams. The session is built around your organisation, allowing us to work with your actual audiences, website content, email campaigns and priorities.
Thanks for a relaxed and informative day Jon…. Great feedback from staff for a great trainer 🙂
Choose Your Charity Training Course
SEO Training for Charities
Private SEO training for teams that want to understand search behaviour, improve existing pages, plan stronger content and measure results.
We can examine pages from your charity’s own website during the session and turn the findings into a practical SEO action plan.
AI SEO and AI Search Training for Charities
Understand how AI Overviews, ChatGPT and Claude find and use information, and what your team can do to improve visibility through practical AI SEO and GEO techniques.
Mailchimp Training for Charities
Practical Mailchimp training covering audiences, segmentation, campaigns, templates, automation flows and reporting, tailored to your organisation.
Why choose private training for your charity?
Private training gives your team the opportunity to ask questions about its own website, audiences and campaigns.
Rather than working through generic examples, we can look at the challenges your organisation is facing and concentrate on the areas that will make the greatest difference. Everyone learns the same approach, and the team leaves with a shared understanding of what to do next.
Training can be delivered live online or at your workplace anywhere in the UK.
Who is the training for?
The courses are suitable for charity employees and volunteers responsible for:
- Marketing and communications
- Fundraising and supporter engagement
- Website content
- Email marketing
- Digital strategy
- Campaigns and public information
You do not need to be a technical specialist. The content can be adjusted for beginners, experienced marketers or teams with mixed levels of knowledge.
Previous charity and non-profit training
I have provided training for organisations including World Cancer Research Fund, Canal & River Trust, Oxfam, Hanover, South West Coast Path and Peterborough Diocese.
Every session is adapted to the organisation, the people attending and the results they want to achieve.
FAQs
Can the training be tailored to our charity?
Yes. Before the session, we will discuss your audiences, current activity and what your team wants to improve. I can then adapt the examples and emphasis while retaining the core course structure.
Is the training suitable for complete beginners?
Yes. The courses explain terminology clearly and include practical examples. If your team has mixed levels of experience, I can structure the session so that everyone can take part.
Can staff and volunteers attend together?
Yes. Private sessions can include employees, trustees and volunteers, provided the course is relevant to their roles.
Can we combine subjects in one session?
The best results normally come from concentrating on one main subject. However, tell me what your team needs and I will advise whether a combined session is realistic or whether separate courses would be more useful.
What should we send you before the training session?
This varies according to the course and your organisation. I will let you know what would be useful after our initial conversation. It might include links to relevant web pages, examples of campaigns or a summary of the challenges your team wants to address.
Is training available online and in person?
Yes. Training can be delivered live online or at your workplace in Birmingham, Manchester, London, Cardiff or elsewhere in the UK.
Practical training built around your charity
If you are unsure which course would be most useful, tell me what your organisation wants to improve. I will help you choose the most appropriate training and explain what can realistically be covered.
As the owner of a small social enterprise trying to maintain her own website, and a complete novice when it comes to SEO, I was completely mystified and somewhat daunted by the task, but Jon’s clear presentation and patient explanations of the various approaches to improving my search engine visibility not only made it seem possible but I actually found the whole process fascinating!