It’s not difficult to be rubbish on Twitter, hack off your followers and lose them by the boatload. A lot of the time people don’t know they are being rubbish until someone tells them! Here’s my top 5 pet hates on Twitter…. please don’t do them and if you see me doing them….. TELL ME!
Automated Direct MessagesIf you can tell when a direct message is automated then everyone else can. One of the things I do during my social media training is have a hand show of how many people like automated direct messages and it’s usually pretty unanimous, everyone hates them! So why do we use them! The main reason is to save time and I understand that but your direct message to a new follower is probably the first time you get to interact with them on a personal basis so don’t automate it. I keep a list of around 6 copy & paste messages that I can use for new follower DM’s but I always edit them before sending. I sometimes mention my services or podcasts but I always try to mention the person’s name to make it more personal. I sometimes take a quick look at their website and mention something I’ve seen. Being personal doesn’t take much time, people like it and you’ll build better relationships. If you want to be really rubbish then leave the auto direct message applications promotional tag in as well!
Don’t go retweet mad for 5 minutesThe alarm goes off at 7am, you have a quick stretch and lean over to pick up your phone. Mooching through Twitter you start retweeting and 5 minutes later you’re still retweeting. What your follower at the other end sees when their lying in bed, probably retweeting, is a mass of retweets from one person filling up the timeline so they can’t read the latest news or find their daily horoscope. Stop retweeting everything! Make it a rule that you only retweet things that you think your followers are REALLY interested in. Not just some news story that they may have already read, general trivia, a cat picture or some coffee. Make sure you retweet top notch stuff and you’ll reduce the amount of retweets you make. If you really must retweet a few dozen things then spread them out a bit so you don’t clog up timelines. You’ll be muted and may not be un-muted!
Don’t be a 1970’s used car salesmanThe biggest mistake brands and companies make on social media is selling and not engaging. BUY MY STUFF! BY IT NOW! TWITTER OFFER! BUY NOW, SAVE POUNDS!! We’ve all seen bucket loads of promotional, sales blurb being spewed out by brands and unless we’re really big fans of the brand we’re going to ignore it. Companies must engage. I have a ⅘ rule where 4 out of 5 tweets should be an engagement type tweet with the 5th one having an offer. You can base your products or services around the engagement tweets but don’t do the direct sell. It gets tiring after a while and even though the 70’s is coming back into fashion, you don’t want to be seen as a used car salesman.
Using hashtags you don’t understandSocial Media managers have been embarrassed and fired over using the wrong hashtags many times. Just because the tag looks cool doesn’t mean you have to use it, work out what it is before you do. When #Cairo was trending a few years ago it didn’t mean; Here’s a nice place to go on holiday! It meant there was a riot going on, people were fighting for their freedom and the Arab Spring had started. Kenneth Cole messed it up!
Unless you started the tag yourself or you really know why it’s trending, do two minutes of research before using a new trending tag.