The more sessions I run the more convinced I am that every single person who writes, owns or edits a website should have some SEO training so they know exactly what they need to do.
SEO is not complicated and anyone can look after their website.
The subject is spit into three main sections, the technical, links and the on-page content. My training looks at all areas and will teach you how to create a website that is search engine friendly and more importantly create something your visitors will love.
Here’s the three main reasons everyone should need some training.
The Technical Side
Nobody is expecting you to know how to code HTML but there are a number of techniques that you need to be aware of so that you can mention them to your website designer.
Things like META tags, schema code and nofollow links are all topics that you should be aware of so you can work with your web developer to create a really top notch website that the search engines understand.
You don’t need to know how to code this stuff but you need to know it exists.
The On Page Side
The content on your website is more important than the technical side and my training helps you write better content for the web that your users will love to share.
Even though the attitude towards keywords has changed you still need to do some research and it’s pretty simple to conduct this research and get better results.
You also need to know how to write quality, converting copy that works well on desktop and mobile and if you run an online shop you must focus time on product descriptions.
The Back Links Side
For a long time links have been a very contentious issue within SEO. People have had their websites stripped from Google because they bought a bunch of dodgy links so you really need to know what you are doing.
The link building section of my training looks at why links are important and how to generate back links in a safe and worthwhile way.
My main selling point is that I offer 30 days of email support, lifetime access to my online SEO & Social Media guide and I can come to you.
If you prefer to learn online then check out my On-Demand Video SEO Training which also comes with email support and help.