One of the topics I spend quite a bit of time on during my Social Media Training is listening.
Using Hootsuite you can monitor certain phrases and keywords and spot conversions people are having about the products and services you sell. They may be asking question and you can gently introduce yourself, help them out and hopefully find a new customer.
This video shows you how to monitor these phrases locally or within a radius of any town.
Get in touch or leave a comment if you have any questions.