Sessions Last Around 4-5 Hours
Includes slides & downloads
1-2-1 & Group Tutor Led Training
Support & Online Follow Up Sessions If Needed
Learn the process of Content Marketing from start to finish. We’ll look at the planning stage, researching keywords, creating the content, optimising it for the search engines, promoting it via social media and tracking the results. There’s a big focus on dealing with shorter attention spans, different screen sizes like mobile phones and of course, the search engines. This 1 day training course is motivating and highly informative for anyone who who creates content for the web.
You’ll learn the following during my Content Marketing training day
How web copy differs from other contentA look at how people interact differently with web content than traditional media.
Developing a content calendarLearn how to plan your content well into the future. You’ll never be stuck for ideas again.
Keyword researchLearn how to research the words that people use in searches. Discover the tools to make it much easier and develop skills so you are always writing something that’s being searched for.
Targeting your copy at your reader or customerWe’ll build a persona and learn how to write for your reader to help increase conversion rates.
Writing techniques and tipsLearn new techniques on how to structure your writing so its to the point, easy to consume and optimised for mobile.
Advanced Content Marketing techniquesA look at Evergreen content that can power your social media and email marketing efforts. We’ll also talk about how to repurpose content into different formats.
Selling benefits and featuresBoth are very important. We look in depth at how to create a benefit out of a feature of your product or service.
Using power and sell wordsDiscover words that will turn your writing into sales and conversions.
Optimising your copy for the search enginesLearn how to optimise your content for the search engines. We’ll talk about titles and tags, why they are important and how to write them.
Writing for social mediaDiscover tips & techniques for writing better Social Media posts.
Scheduling Your Content On Social MediaHow to schedule your content on Social Media and discover when your audience is most active so you generate better results.
Measuring & TrackingLearn how to build tracking URLs so you can monitor the success of your content using Google Analytics Campaigns.
ReportingA look at how to report the effectiveness of your content to management or clients.
I would like to take this opportunity to thank and praise Jon for providing a well thought out and superbly executed SEO & Online Marketing course. Jon has continued to provide detailed support and advice whenever possible. The course has given me the confidence and the ability to successfully manage my brand new site. Joshua Weaver from wearepromotionalproducts.co.uk
After receiving three days of training by Jon on understanding google search console, google analytics and how to create relevant content for our website we are now confident as a team to take things in our own hands and handle our own SEO in house. We found all information provided by Jon easy to digest (as you can understand how technical things can be in regards to SEO) – Would highly recommend the training courses Jon offers to everyone that wants to have a clear understanding of SEO. Mohammed Ahmed