Learn the process of Content Marketing from start to finish.

We’ll look at the planning stage, researching keywords, creating the content, optimising it for the search engines, promoting it via social media and tracking the results.

There’s a big focus on dealing with shorter attention spans, different screen sizes like mobile phones and of course, the search engines.

This 1 day training course is motivating and highly informative for anyone who creates content for the web.

You’ll learn the following during my Content Marketing training day

How web copy differs from other content

A look at how people interact differently with web content than traditional media.

Developing a content calendar

Learn how to plan your content well into the future. You’ll never be stuck for ideas again.

Keyword research

Learn how to research the words that people use in searches. Discover the tools to make it much easier and develop skills so you are always writing something that’s being searched for.

Targeting your copy at your reader or customer

We’ll build a persona and learn how to write for your reader to help increase conversion rates.

Writing techniques and tips

Learn new techniques on how to structure your writing so its to the point, easy to consume and optimised for mobile.

Advanced Content Marketing techniques

A look at Evergreen content that can power your social media and email marketing efforts. We’ll also talk about how to repurpose content into different formats.

Selling benefits and features

Both are very important. We look in depth at how to create a benefit out of a feature of your product or service.

Using power and sell words

Discover words that will turn your writing into sales and conversions.

Optimising your copy for the search engines

Learn how to optimise your content for the search engines. We’ll talk about titles and tags, why they are important and how to write them.

Writing for social media

Discover tips & techniques for writing better Social Media posts.

Scheduling Your Content On Social Media

How to schedule your content on Social Media and discover when your audience is most active so you generate better results.

Measuring & Tracking

Learn how to build tracking URLs so you can monitor the success of your content using Google Analytics Campaigns.

Reporting

A look at how to report the effectiveness of your content to management or clients.