
Why do you use social media?
Decide what your main goals of using social media are and write them down. It could be a number of goals like, generating sales and leads, recruitment or branding. Once you have the goals in place everyone will understand what’s expected from your social media. Also make a point of including a phrase about it being “about work”. Social media is social and its very easy to slip away from a business attitude to a social one. Even if you are very light-hearted, chatty and easy going on social media it should still be “about work”.What can you say? Set limits.

Describe your social media attitude
Write down the way you want be portrayed on social media so all staff know what style to write in. I’m not talking individual personalities but a general attitude. You may want to keep it all business, be very social or even a bit funny. Creating a policy for your broadcast style will help to keep your main branding focused.Personal social media accounts
Decide if you want staff to mention they work for you on their Twitter & Facebook profiles. As soon as they do they are, to a certain extent, representing you and “views are my own” may not always cut it. You may want to ask staff to create a separate “professional profile” so all work related tweets go out on this and the coffee, pizza and late night bar photo’s stay on the personal account. If you go down this route you’ll need to talk about ownership of the account and decide if you want it shut down when the member of staff leaves.Password policy

Disciplinary process
Update your companies disciplinary policy to include social media. There have been many enormous mistakes made on Social Media and brands have been hurt by un-compassionate, rude or offensive Tweets and posts so you must have a procedure in place to deal with these. Talk to a HR expert and get social media built into your companies formal disciplinary process.Disaster Recovery
Detail the steps you want to take when something goes wrong. Who needs to be contacted, what meetings need to be called and how do you respond to problems. You may want to say nothing, have a meeting and discuss a response or you may want to react instantly and decisively. Make sure all staff are clear on the process and they know who’s in charge.Conclusion
There are many topics that could be included in your policy so everyone knows what the crack is with the company social media accounts. The topics above are must-have’s but please don’t take this as legal advice! Check things out with HR or a good lawyer first.If you want to learn how to take your social media to the next level then checkout my Social Media For Business Training day.