One topic that comes up time and time again during my SEO training sessions is the keyword meta tag and if it should be used. The short answer is no, don’t bother, I’ll explain a bit more.
What is the keyword meta tag?
The keyword tag within the HTML of a web page has been around since year dot and back in the olden times it was the way that the first search engines and directories managed to categorise your website.
Over time this tag got spammed and spammed with people cramming in 100’s if not 1000’s of keywords into the tag trying desperately to get themselves listed in search engines and directories.
I’ve seen some pretty bad examples of keyword tags over the years, the worst was a website that had the same 600, yes 600, keywords listed on every page of their site!
It looks like this:
<meta name="keywords" content="keyword, keyword, keyword">
Should I use the keyword tag?
No. Its been a long time, probably around 6 years, since Google has looked at the keyword tag as a way to rank sites.
Here’s a quick video that explains more.
My advice is that if you don’t use the keyword tag for a specific reason then get rid of it. If Google doesn’t use it for ranking then there’s no point in it being there.
Over the years the keyword tag has generated so much conflicting advice I’m personally glad its not much use and I don’t use it on this site.
You can now have a stress free, keyword tag free life and concentrate on creating great content for your site.