Not Another Marketing Podcast
Storytelling in Marketing with Michael Murdoch and Robbie Dale.

Welcome to Not Another Marketing Podcast where I’m talking to Michael Murdoch and Robbie Dale from Story Cube about storytelling.

Episode 101

Storytelling is one of those buzzwords that floats around the marketing world and you see lots of marketing guru’s on Twitter telling you to do ‘storytelling’. But what does this really mean?

In this episode I’m talking to Michael Murdoch and Robbie Dale the co-founders of Story Cube which they describe as a framework that helps organisations explain what they do through storytelling.

It’s a fascinating chat that give you lots of ideas on how to plan your content and sales strategies. Check out the website and connect with Michael and Robbie on LinkedIn.

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