Welcome to Not Another Marketing Podcast where I’m talking to Jane Ostler, EVP for Global Thought Leadership at data analysts Kantar. This week we’re talking if your brand should get involved with social issues.
There’s a lot going on in the world. The war in Ukraine, the possibility of a recession, the cost of living crisis, high inflation and political shenanigans. Should brands get involved?
This week I’m joined by Jane Ostler the EVP for Global Thought Leadership at data analysts Kantar. Calling on their research Jane explains what customers expect from brands, the kinds of social messaging we need to focus on and how strategy is vital.