Welcome to Not Another Marketing Podcast where I’m talking to Lewis Rothkopf the President of Martin, a media buying and measuring platform for marketers. We’re talking about programmatic advertising.
The world of programmatic advertising has come a long way over the last decade. There’s so much data available and so many ways to deliver ads to the right people at the right time.
In this episode I’m chatting to Lewis Rothkopf the President of Martin, a media buying and measuring platform.
We talk about what programmatic advertising is, what types of data we can use to target advertising and what we should be measuring to work out the ROI.