Welcome to Not Another Marketing Podcast where I’m talking to Brian Eberman the CEO of Zeenk, an analytics company for e-commerce sellers so we’re talking about what ecommerce stores need to measure and how.
When analytics are mentioned eyes tend to glaze over but in a world of multiple platforms dragging in clients to your store its vitally important. But what do we need to measure and how do we go about it?
In this episode I’m talking to Brian Eberman the CEO of Zeenk, an actionable analytics company for e-commerce Unlike me Brian seriously understands ecommerce analytics and explains 1st & 3rd party data, what we should be measuring and how it should be measured. A masterclass in understanding data.