Welcome to Not Another Marketing Podcast where I’m talking to Emily Heck, the founder of Evergreen Strategic Communications a marketing agency who specialise in nonprofits so we’re talking about how to market a charity or non-profit organisation.
Marketing for a non-profit is very different to marketing for a business. There are parts that overlap and we can use similar tactics but strategically we need to think a little differently.
In this episode I’m talking to Emily Heck, a former marketer for the Crossroads of America Council and Boy Scouts of America and the founder of Evergreen Strategic Communications. This is a fascinating chat about how non-profits and businesses differ, and how they don’t differ, so listen up for lots of insight.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.