Welcome to Not Another Marketing Podcast where I’m talking to Kristin Zhivago, founder of Zhivago Partners, a digital marketing management agency. We’re talking about how to market a little more ethically and ask more questions.
Should we be tracking all our customers to the Nth degree, finding out every little detail about them or should we be a bit more ethical in our approach?
In this episode I’m chatting with Kristin Zhivago, founder of Zhivago Partners and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin explains how we can be a little more ethical with our marketing efforts and how asking the right questions can get us better answers.