This week on Not Another Marketing Podcast I’m chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army.
We’re talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google.
Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR that emphasize data protection and privacy.
There’s also unsubscribe and reputation plus a lot more.
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