We all know about business to consumer influencers, most are found selling other people’s wares on Instagram but what about influencers within the B2B world?
On this episode of Not Another Marketing Podcast I’m talking to award winning marketer & the author of Brand Breakthrough, Margie Agin.
We discuss B2B influencer marketing, how it works and if it’s worth it. Margie talks us through the process of how to find influencers, how to keep them happy and work with them as partners to help achieve both parties goals.
You can find Margie on LinkedIn; her book is called Brand Breakthrough and looks at the process of developing an authentic brand personality. The Action Guide mentioned in the podcast can be found here.
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Find more episodes at https://www.jtid.co.uk/podcasts