Welcome to episode 100 of Not Another Marketing Podcast. In this special episode I’m talking to media relations strategist, content creator, PR consultant and TV commentator Kris Ruby and we’re talking media outreach.
For the 100th episode I’m delighted to be joined by Kris Ruby who has appeared on TV over 150 times covering big tech bias, politics and social media. She is also the CEO of Ruby Media Group, an award-winning public relations and media relations agency in New York.
This episode is an absolute masterclass for marketers and PR folk as we delve into the expectations of media outreach from both the agency, client and publisher perspectives. We also talk about artificial intelligence and how its helping PR agencies identify new opportunities and we touch on how to protect your brand from appearing in biased stories and on unhelpful media channels.
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