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The Latest From My Blog

One Surefire Way To Increase Your Marketing Email Open Rates.

There’s absolutely no point in sending out a regular marketing email if no one opens it. I talk to a lot of companies who spend time sending the same style email out week after week and they generate sub 5% open rates and virtually no clicks. Stop right now!...

Don’t Forget What You’ve Scheduled On Social Media

If you’re a business then scheduling social media posts is a must. It saves loads of time keeps you organised. I’ve written about the benefits of scheduling before and I’m a big fan of it, but… … don’t forget what you’ve scheduled! We’ve all heard about embarrassing...

If Writing Blog Posts Is Boring & Tedious, This May Help.

It’s boring and tedious having to plan blog posts when blogging is not your actual job. Blogging is something you know you should be doing more of but it’s hard work and you’re not a writer. When I talk to companies about blogging the planning side...

How To Check & Speed Up Your Website

The speed of your website is very important, not only for your Search Engine Optimisation (SEO) but also for your users sanity. Nobody wants to be hanging around to view your content. Page speed works on multiple levels. We all know Google likes fast pages but it also...

Making Your Phone Number Mobile Friendly

During my SEO and Web Writing training sessions I spend quite a lot of time talking about making websites and content more mobile friendly and one really easy and very quick improvement you can implement is to make your phone number mobile friendly. Having a mobile...

What To Include On Your Ecommerce About Us Page

Let’s face it most ‘About Us’ pages are awful! They’re knocked together as an afterthought because the theory is that they don’t actually sell anything and nobody looks at them. This is a huge mistake. Check your stats. I bet there are people looking at your ‘About...