This week on Not Another Marketing Podcast we have a fascinating conversation with Bill Butler about the ins and outs of getting someone or a business featured on Wikipedia.
We talk about the notability guidelines and why earned media is so important, plus how impartiality plays a role when suggesting edits.
Bill also sheds some light on how Wikipedia entries can affect search visibility and mentions how relevant the Wikidata site is for AI tools like ChatGPT.
We touch on the hurdles that small businesses face compared to bigger organisations and discuss how to handle conflicts of interest and maintain transparency.
Plus, we highlight how journalism and earned media are more important than ever in the era of AI tools.
Website: https://www.beutlerink.com
LinkedIn: https://www.linkedin.com/in/williambeutler/
WikiWise Newsletter: https://www.beutlerink.com/wikiwise