In this episode of Not Another Marketing Podcast I’m talking with Cory Morris the founder and CEO of Digital Agency Voltage.
This is a great chat about the critical importance of planning in digital marketing.
Cory talks about the pitfalls of launching tactics without a solid strategy and introduces his five-step planning process called START.
We also look at the impact of AI on digital marketing, the necessity of brand development and the challenges of measuring attribution in a the digital landscape.
Cory also shares information about his book, ‘The Digital Marketing Success Plan,’ which offers an actionable guide for creating implementable marketing strategies.
Website: https://voltage.digital/
LinkedIn: https://www.linkedin.com/in/coreymorris/
The Digital Marketing Success Plan: https://www.amazon.com/Digital-Marketing-Success-Plan-Communications/dp/1957651806