The Fraud Battle in Market Research Surveys with Stephanie Clapham

In this episode of ‘Not Another Marketing Podcast,’ I’m talking with Stephanie Clapham, the Director of Research at Latana about the escalating issue of fraud in market research surveys.

We discuss how Latana’s innovative technology helps in collecting reliable consumer insights, the disadvantages of incentivising surveys and the sophisticated methods bots use to infiltrate surveys.

Stephanie also shares practical tips for designing effective surveys and the importance of high-quality data.

LinkedIn: https://www.linkedin.com/in/stephanie-clapham/

Latana website: https://www.latana.com/