SEO & AI. Do We Need Different Content? Kevin Roy from GreenBanana SEO Speaks Out.

This week on Not Another Marketing Podcast I’m chatting with Kevin Roy, CEO of GreenBanana SEO about AI search and what it means for SEO.

Kevin breaks down ideas like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), talks about how AI tools like ChatGPT are reshaping the way people search and shares practical tips on how to optimise your content for AI search engines.

We also get into why brand awareness matters more than ever, how schema fits into your SEO strategy and how the patterns of online traffic are starting to shift.

Website: https://greenbananaseo.com
LinkedIn: https://www.linkedin.com/in/kevincharlesroy/