This week on Not Another Marketing Podcast, I’m chatting with Sri Kaza business leader and small business advocate previously of Price waterhouse Cooper and McKinsey, also the author of Unconvention: A Small Business Strategy Guide.
We’re looking at the importance of authenticity for small businesses. Should you say you’re big when you’re small?
We also spend time talking about how important transparency is for a small biz and how small businesses can leverage their unique strengths and connect more deeply with their customers.
Additionally, the episode touches upon the advantages of transparency, the pitfalls of mimicking big business behaviors and how focusing on what truly matters can lead to greater success.
Website: https://sri-kaza.com
LinkedIn: https://www.linkedin.com/in/srikaza/
Unconvention: A Small Business Strategy Guide: https://www.amazon.com/Unconvention-Underdogs-Guide-Winning-Business/dp/1646872053