Training in MailChimp. Learn new skills and get the most out of Mailchimp.

New! Added a section on how to create Mailchimp pop-up forms for better lead generation and email capture. I’m happy to go in-depth or just a preview of this new functionality… its really powerful!

All my sessions are private and can be customised to your business. I’m happy to go more in-depth on topics that mean the most to you.

Together we can design a Mailchimp course to meet your needs.

This is not public training where you’re in a room with strangers from different industries. All my sessions are private, at your office, so we can focus on what matters to you.

The full day training course focuses on the following MailChimp skills:

• Lists/Audiences including segmentation, tagging, importing & overall strategy.
• The email builder & template editor.
• Building email capture forms and pop-up forms.
• Running email campaigns including A/B testing.
• Setting up drip campaigns and other automations.
• Using surveys and landing pages to capture information.
• Understanding integrations with external apps and databases.
• Tracking and reporting in Google Analytics.

Ecommerce Email Marketing – If you run an online store this session will be delivered slightly differently to help you use Mailchimp to segment your purchase history and automate emails for more sales and better conversion rates.

At the end of the training, you’ll be able to put the techniques learnt into practice and increase open rates, click through’s and get the most out of Mailchimp.

Learn the following on this Mailchimp Training course

Is Email Marketing Still Worthwhile?

A look at the reasons why email marketing is still a very powerful tool that can drive results. We’ll also look at a few different types of email templates.

Setting Things Up & Making A Plan

We’ll spend some time defining goals & putting together a plan.

GDPR Help For Mailchimp and Email Marketing

A section devoted to the dreaded GDPR! We’ll look at how to collect data safely using Mailchimp including topics on double opt-in and subscriber preferences.

Building Your List

Learn how to entice the right customers onto your mailing list. We’ll look at a number of techniques that can improve sign up rates.

Mailchimp Audience Management

An in-depth look at how to manage audiences within MailChimp. This includes importing, exporting and archiving lists and a section on managing custom data within MailChimp. For Ecommerce stores learn how to connect your shopping cart with Mailchimp.

Building Mailchimp Sign Up Forms and Pop-Up Forms

Learn how to build email capture forms for lead generation, gated content and general email capture. We’ll look at how to brand the forms. This section also deals with the new Mailchimp Pop-Up Form editor and we can go in0-depth if needed.

Segmenting & Tagging Your Mailing List

Are you sending the same email to everyone? Learn how to segment your list so you can target customers with the appropriate email. If you run an online store learn how to recommend products based on purchase history and price.

Creating Mailchimp Surveys and Landing Pages

Learn how to create poweful surveys and send them to your subscribers. Auto-tag your audience based on survey responses and then target these segments with emails. I’ll also show you how to use landing pages to capture emails and auto-tag your subscribers.

Email Copywriting

We’ll look at Subject Lines, From names and the main body of the email learning ways to improve click through’s and open rates. This section includes lots of examples of great email marketing.

Using Ai ChatGPT in your email campaigns

A very interactive look at how to use generative text from ChatGPT to come up with subject line ideas, content drafts and research copy for your campaigns. Its a great tool for ideas and we’ll dig into it.

Creating Templates & Using the Mailchimp Email Editor

Learn how using templates can save time & ensure all your emails are mobile friendly. We’ll also look at some must have sections like social media follows & contact information. This section also goes through all the features of the email editor.

Creating Campaigns & A/B Testing

We’ll walk through the various options available when creating campaigns & learn how to schedule them for later. Includes introduction to A/B testing.

Mailchimp Automation

A good look at the various email automation features within MailChimp and how to use them effectively including how to set up drip campaigns and I’ll demo Mailchimps journey builder. For Ecommerce store owners this section includes how to send abandoned cart reminders, first purchase emails.

Measuring & Tracking Results

Learn how to connect Google Analytics to your email campaign to track click through’s and results. For ecommerce stores discover how to track sales from your email campaigns.