Welcome to Not Another Marketing Podcast where I’m talking to Harry Morton the founder and CEO of Lower Street, a podcast production agency. We’re discovering how brands are using podcasts as part of the marketing mix.

Episode 153

A podcast can help a business or startup build trust, authority and connect better with clients or prospects but what’s the best way to go about it.

In this episode I’m chatting with Harry Morton the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprises.

We talk about the different styles and formats of podcasts, a few recording tips and the best way to think about measuring the return on investment.

You can find Harry on Twitter and on the Lower Street website, Facebook and LinkedIn.