Welcome to Not Another Marketing Podcast where I’m talking to Angeley Mullins the CMO & CGO at Latana, an AI-Powered brand tracking solution so we’re talking about how to measure what folks think about your brand.
Market researchers have been helping us figure out what folks think about our brand for years. If you can understand human behaviour, then you can sometimes predict consumer behaviour. Machine learning and Ai is now stepping in to help us.
In this episode I’m talking to Angeley Mullins the CMO & CGO at Latana, an AI-Powered brand tracking solution. We’re talking about tracking what folks think of your brand and how machine learning is helping us to understand the results.