Welcome to Not Another Marketing Podcast where I’m talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity. This week we’re talking Google Analytics 4.
Episode 185
Have you switched to Google Analytics 4 yet? Are you still deleting all the emails? You need to do it pretty quickly as the current version of Google Analytics stop recording data on July 1st.
To help us get through this I’m talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity which is a consultancy specializing in data science, digital strategy and e-commerce.
We talk about the differences between old and new Analytics, what happens to our old data and if there any alternatives to Google.
You can find Courtney on LinkedIn and the Nimble Gravity website.