Welcome to Not Another Marketing Podcast where I’m talking to Peter Shafer the Vice President of Sales and Marketing at Everest Communications. We’re talking digital surveys and polls and how much can we trust the results.
Every marketer loves to put together good survey. Finding out key information from your audience can be essential to working out your future strategy but how good are digital polls and surveys?
Can we trust the results? Are Twitter & LinkedIn polls worth it or are they just for engagement?
In this episode I’m talking to Peter Shafer the Vice President of Sales and Marketing at Everest Communications. Peter has worked at polling organisations such as Gallup and Harris, as well as large global PR firms and he offers up a huge amount of insight and lots of advice on planning a survey.