Welcome to Not Another Marketing Podcast where I’m talking to Jim Heininger, founder of The Rebranding Experts so we’re talking rebranding and when you need to do it.
This is a fascinating chat all about branding and rebranding. When you should do it and how you should go about it.
I spent some time with Jim Heininger, founder of The Rebranding Experts who has worked with the likes of P&G and McDonald’s. He offers a huge amount of insight about the rebranding process plus great tips on how to put together those dreaded branding guidelines.