Welcome to Not Another Marketing Podcast where I’m talking to Jim Heininger, founder of The Rebranding Experts so we’re talking rebranding and when you need to do it.

Episode 157

This is a fascinating chat all about branding and rebranding. When you should do it and how you should go about it.

I spent some time with Jim Heininger, founder of The Rebranding Experts who has worked with the likes of P&G and McDonald’s. He offers a huge amount of insight about the rebranding process plus great tips on how to put together those dreaded branding guidelines.

You can find Jim on LinkedIn, Facebook and Twitter and head over to the website for contact info.