Welcome to Not Another Marketing Podcast where I’m talking to Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation. This week we’re having a masterclass in email marketing segmentation.
Segmentation of your email audience is one of the most powerful targeting tool we have. Sending the right email to the right person at the right time can lead to better sales and leads.
This we’re having an segmentation masterclass from Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation.
Chris talks about how important segmentation is and offers us a few tips on how to improve delivery, opens and clicks. Chris also explains how looking deeply at your unsubscribe segment is essential.