A Blogging Masterclass For Business

New Dates Coming Soon
Take your blog to the next level and discover how blogging can help you find new business, encourage existing customers to buy again and increase traffic to your website.

Who is the training for?

Anyone who already runs a blog for their business.

From the small one person company to marketing departments of SME’s this training is designed to help you discover ways to improve your blogging skills and put a plan in place that will save you time and make your blogging more consistent.

You’ll take away solid, practical advice and fact sheets will be available to download at the end of the day.

New Dates Coming Soon

The Location

The training takes place at the amazing Shropshire Hills Discovery Centre which is just off the A49 on the outskirts of Craven Arms.

The postcode for your Sat Nav is SY7 9RS. You can also plan your route using Google Maps.

There is plenty of free parking on site and the centre is fully accessible.

The keep the costs of the training as low as possible lunch is not included but the centre has an amazing cafe that serves hot and cold food using locally sourced ingredients. Feel free to bring your own packed lunch and take advantage of the picnic tables and nature trails that lead from the site.

The Schedule

Morning Session

Arrive at 10.15 for a 10.30 start
Tea/coffee and shortbread on arrival.

Reasons & Benefits
Why should you blog for your business? Discover how blogging can benefit your business.

Managing Expectations
Blogging can be a lonely process, especially if you’re not initially getting the amount of readers you want so we’ll talk about what to expect and why its important to persevere.

Creating an Editorial Calendar
Never ever be stuck for an idea. Lean how to create a content calendar and keep your blogging organised.

Writing & Editing Blog Posts
We’ll take an in-depth look at writing blog posts. Learn about writing for the web and how to create great images without photoshop skills!

Creating Titles For Your Blog Posts
The title of your blog post is almost as important as the post itself. Learn why and how to create great titles.

Afternoon Session

Lunch 12.30 until 1.15
The Discovery Centre includes a cafe that serves hot & cold food using locally sourced ingredients but please feel free to bring your own lunch and take advantage of the local surroundings and nature trails.

SEO Your Blog Posts
Learn how to optimise your blog posts for the search engines. We’ll do some keyword research and help you understand the basics of SEO.

Dealing With Comments
Discover more about blog comments and how to deal with the good and the bad.

Growing Your Readership
Find new ways to increase your readers and get them coming back for more!

Tools of the trade
Learn about free online tools that can help you make blogging a LOT easier.

Finish at 3.30pm

Previous Training At Craven Arms

Training Jan 2016

The Price & How To Book

The cost for the day is £35 per person.

I’ve tried to keep booking as simple as possible so just click the button below and choose how many tickets you want. Payments are by credit/debit card and processed by Stripe but please let me know if you want to pay by bank transfer or need an invoice.

Any questions? Email or direct message me on Twitter.

Terms of Booking

A booking will only be classed as confirmed once payment has been received.

Cancellation: Payment will be returned in full if a booking is cancelled up to 48 hours before the date of the event.


We found the training from Jon extremely useful. It helped build our confidence and we now know what we need to do. Jon is very knowledgeable on his subject and a really engaging presenter.

Layton Quinton

Marketing Manager, The University of Manchester Conferences and Venues

Jon provided an excellent course on web marketing. Everything I needed to know was covered in depth with great knowledge & experience. The results were astonishing & he therefore has my recommendations.

Dean Jones

RM Group

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