Its that time of year again when you should be getting your website ready for the busy Xmas period and I’ve put together a special training day that will help you get your site in tip top condition and ready to convert during the holiday season.
This is a full days training that lasts around 4 – 5 hours and focuses on SEO, Social Media and Writing For The Web.
The goal of the training is to identify any issues, fix them and teach you how to create a search engine and user friendly website that converts into sales or leads..
This is what you get!
The SEO Side
- SEO Report
A full on-page report on your website looking at your content & the technical side of things. Suggestions and fixes are included. Read more about my SEO Reports here.
- What is SEO & Understanding the Search Engines
A quick look at what SEO really is and discover what the search engines want from your website.
- Search Engine Optimisation Techniques
A good look at titles, tags and headers. Learn what to put in these tags & get the basics right.
- Researching Keywords and Phrases
Learn how to perform some keyword research to make sure you’re targeting your content correctly.
- Writing great content for your website
Learn techniques for writing converting product descriptions & great web pages.
- Advanced SEO
Discover ways to implement techniques like adding schema code so the search engines understand your pages.
- Protecting against Google Penalties
Learn more about Panda’s and Penguins and how to protect your website from Google penalties.
If you just want SEO Training then read about my full day that includes a few more topics.
The Social Media Side
- Choosing The Right Platforms
Make sure you’re on the right Social Media platforms. We’ll do a quick audit of what you’ve got!
- Getting your profile pages up to scratch
We’ll look at your social media profiles and make sure they contain all the information needed to inform your customers.
- Creating a content calendar
Never be stuck for ideas and know exactly what you’re posting & when. We’ll do the practical work of setting up a calendar.
- Creating Social Media Posts
Discover lots of ways to enthral your followers & create great content that will be shared & engaged with.
- An Introduction to Hootsuite
Find out how to manage multiple social media accounts from one place!
- Brand & Competitor Listening
What’s being said about your brand & find out what the competition is doing during the Xmas season.
- Providing Customer Support
We’ll set up Hootsuite to monitor questions & problems about your brand or products. Never miss a question and respond quickly.
- Growing your followers
Discover lots of ways to grow your followers and find people who are interested in your brand or products.
If you just want Social Media training then check out my full day that includes a few more topics.
What else do you get
On top of the training you get lifetime access to my online manual and 30 days of email support in case of questions.
The training takes around 4 – 5 hours and can be held at your place or at one of my offices in Birmingham or Manchester. I cover pretty much the whole of the UK.
Fire away with your questions!