I’ve been asked this question a few times by prospective customers who want to know more about SEO but think its a really involved subject.
To be honest SEO can be as complicated as you want to make it but the basics are really quite simple and the most important.
Once you know how to write a page title and content, structure your navigation and build inbound links (same as promoting your site) you’ll be able to write great search engine friendly content for your site.
So who’s out training for?
Most of my clients either run a website for their small business or work for a large company and are responsible for updating the corporate website. Years ago the website designer used to do it all, design and write the content for the website. Nowadays with blogs and self build sites anyone can set up a website but not everyone knows how to write for a website.
If you’ve never written for the web before then our training is just for you. We’ll get you up to speed with how the search engines think and what you need to do to create search engine friendly content whilst making it compelling for your visitors.
There’s a lot of conflicting information online about how to optimise your website for the search engines so our training will tell you what to do and more importantly what NOT to do.