Webinar: Improve Your Email Marketing. Increasing Open Rates & Clicks.

Learn how to increase open rates and clicks.

Webinar: Improve Your Email Marketing. Increase Open Rates & Clicks.

Email marketing still works and works really well but most of us don’t take full advantage of our customer lists.During this session you’ll discover ways to write better subject lines, segment and target your lists and I’ll show you many examples of great converting email templates.One of the excellent questions during the was regarding GDPR and providing incentives to join your mailing list needed a bit of research and I found this really useful article that deals with running a competition to increase subscribers. I would imagine offering discounts and vouchers would work the same way.https://www.bluesheep.com/blog/gdpr-competitions-giveaways-and-data-protectionThe Mums Net example near the bottom of the page is interesting as they give you the chance to enter the competition without signing up to any marketing list but there is a tick box asking for permission.Have a read but make sure you take legal advice from someone who fully understands GDPR.

Posted by Jon Tromans on Friday, 9 March 2018

Email marketing still works and works really well but most of us don’t take full advantage of our customer lists.

During this session you’ll discover ways to write better subject lines, segment and target your lists and I’ll show you many examples of great converting email templates.

During this session you’ll discover ways to write better subject lines, segment and target your lists and I’ll show you many examples of great converting email templates.

One of the excellent questions during the session was regarding GDPR and providing incentives to join your mailing list needed a bit of research and I found this really useful article that deals with running a competition to increase subscribers. I would imagine offering discounts and vouchers would work the same way.

The Mums Net example near the bottom of the page is interesting as they give you the chance to enter the competition without signing up to any marketing list but there is a tick box asking for permission.

Have a read but make sure you take legal advice from someone who fully understands GDPR.

Topics Covered

  • Is email marketing still worth it?
  • Reasons to still use Email Marketing for leads & sales
  • List building tips and advice
  • Starting with Segmentation including segment ideas
  • Writing great subject lines & body copy
  • Q & A session