Training provided for World Cancer Research Fund, Hanover, South West Path, Peterborough Diocese, NS&I and more.
Over the years I’ve provided training for many charities and non-profit organisations and one thing that stands out is the need for a different style of training than a business would get.
You’re not selling trousers. You are providing support, help or even saving lives and a very different attitude is need towards the context of the training.
I’ve been told by non-profit and charity marketing managers many times that when they attend public training sessions everything is targeted towards selling a product or service. The context is wrong.
By holding the training in-house, you can have more control over the topics, context and save money by doing away with travel and hotel costs.
The most important aspects of Digital Market for non-profits tends to revolve around content. Being able to create quality articles for your website, write engaging social media posts and developing a good solid email marketing strategy are essential.
Tracking and measuring are also important, so you understand what’s working and more importantly what’s not working.
Content Marketing & blogging training for charities & non-profits
Putting together a good strategy for you content is vitally important. You may have many people creating articles for your website and some may be volunteers so having a strategy and guide in place for how content comes together will make things work more efficiently.
Topics such as keyword research need to be looked at, so the right words and phrases are targeted. You need to be answering the questions that people are asking.
Planning is also important if you are working in a team. You don’t want topics overlapping and you need to keep a steady flow of articles coming in instead of having lots arrive at once.
Copywriting advice is helpful, so you make sure you’re targeting the right people and using attractive, converting titles, headings and call’s to action.
Connecting your website with Google Analytics and measuring goals is essential so you can find out which types of content bring in the best results.
Email Marketing training for charities & non-profits
Most non-profits have big email lists and being able to analyse this information and segment them into smaller chunks can really help drive donations and engagement.
Creating drip campaigns for new members or volunteers can help keep them engaged. For example, when a new volunteer joins create a 6 week on-boarding email campaign which answers their most common question s.
Many charities I come across use Mailchimp as their email service provider so understanding how to create advanced segments and connect Mailchimp to your CRM or database can help drive better results.
Social Media training for charities & non-profits
Keeping your social media platforms busy especially if you have a small team can be difficult so putting in a strategy can relieve pressure.
Understanding which platforms your supporters are on is the first thing to look at, you need to be active where your audience is.
Being able to create different types of social content is important so is making the most of existing articles, videos and downloads.
Developing schedules that can automate your social media marketing can save lots of time especially around events.
WordPress Training for charities and non-profits
Once you’ve got all the content written, putting it in place on your website can also be problematic especially if you have a number of editors.
WordPress is a very popular content management system amongst charities and non-profits as it offers a very cost effective way of creating and managing a website but training is often needed to get editors and contributors up to speed on how to use the use.
Administrators may also need help when managing users, roles and the content in general so a day of WordPress training customised to your needs can be invaluable.
In conclusion charities and non-profits are different to businesses and shops. They tend to help, advise, care and protect whist a shop just needs to sell.
Your marketing efforts need to reflect your values and missions but at the same time drive goals and results.
I provide cost effective in-house training for charities and non-profits all over the UK so get in touch and we can have a chat about your needs.